Embracing Disruptive Technology

Disruptive technology…doing things differently to get a better outcome…is at the centre of a new start up company in Sydney. Called Dresden Optics, the optometry business is launching modular glasses. In stark contrast to usual pricing of eye glasses in Australia, Dresden Optics is offering 10 sets of eye wear for just $249 – or less than $25 per pair of glasses! All of the components are interchangeable meaning the wearer has multiple fashion options. The company owner said he drew his inspiration from the German approach to manufacturing.

Source: Manufacturers Monthly