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Cumberland Women’s Network February Event

February 13 @ 7:00 AM - 8:30 AM

Effective Management of  “Questions and Objections” in Sales


Rejection…is the one fear that absolutely resonates in the hearts and minds of sales and customer service team members in every industry.


With over 15 years of training sales professionals, and sales managers, Vanessa Van Wyk has found that managing ‘rejection’ is the biggest challenge for sales and customer service professionals.


We invite you to an interactive training event where we will share with you how to manage questions, overcome objections and complaints with success.


Learn proven, simple techniques that you can implement immediately to win more clients.


Grow confidence to convert sales objections into a sales opportunities.  Discover how to turn unhappy customers into loyal customers.

Whether you are a sales professional, a sales manager, a customer service professional/manager then this session will benefit you.


More About Vanessa

Vanessa’s interest in the psychology of “how and why” people react and act, started back in her university days, where she worked part time for three years as a market researcher conducting research both face to face and on the phone. She loved it and could write a book on the thousands of people she met,  hundreds of cups or tea and, how in her words “everyone has a story….”.

Upon graduation she was attracted to full commission sales in corporate advertising. These were the heady days of the 80s and early 90s, where social media wasn’t  born and print, radio  and TV ruled marketing budgets . Her ability to master the art of ‘motivating people’ enabled her to remain in the industry for 10 years. Whilst the role was exciting, here interest gravitated to learning more about how human behaviours are created.

She departed the “long lunch industry” and joined Davidson Trahaire Corpsych (formerly known as Davidson Trahaire),a global provider of employee coaching, support and wellbeing for the Top 500 private sector organisation and public sector organisations. During her time at Davidson Trahaire, she wore multiple hats including  Sales and Marketing Manager and Client Services Manager. Working alongside phenomenal team of corporate psychologists, she continued to learn, grow and develop  her understanding of human behaviour.

With a young family in tow, the long work hours had to change, so more time could be dedicated to her son of 5 years,  and daughter just born. Binarix  started from the dining room table. 18 years on, Binarix is a global Sales and Customer Service training company, where the focus is to train teams to understand how the brain processes communication(phone, email and electronic) and then to refine their communications so that we create an absolutely positive connect!!



February 13
7:00 AM - 8:30 AM




Smithfield RSL
Corner of Cumberland Highway and Neville Street
Smithfield, NSW 2164 AU
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