Social Media Statistics


  1. As of July 2015, total worldwide population is 7.3 billion
  2. The internet has 3.17 billion users
  3. There are 2.3 billion active social media users
  4. 91% of retail brands use 2 or more social media channels
  5. Internet users have an average of 5.54 social media accounts
  6. Social media users have risen by 176 million in the last year
  7. 1 million new active mobile social users are added every day. That’s 12 each second
  8. Facebook Messenger and Whatsapp handle 60 billion messages a day

This information comes from our sponsor, Fairfield City Council.


Broken down site by site, the latest numbers for social networks are as follows:

User                numbers

4Chan:            11 million users

Airbnb:             50 million users

Facebook:       1.71 billion users

Flickr:              112 million users

Google+:         300 million users

Instagram:       400 million users

LinkedIn:         450 million users

MySpace:       50.6 million users

Periscope:       10 million users

Pinterest:         100 million users

Reddit:             36 million accounts

Snapchat:        100 million users

Twitter:            320 million users

Wechat:          1.12 billion users

Weibo:             600 million users

WhatsApp:      900 million users

Youtube:          Over 1 billion users

Social networks earned an estimated $8.3 billion from advertising in 2015

  1. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
  2. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  3. People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  4. 96% of the people that discuss brands online do not follow those brands’ owned profiles
  5. 78 percent of people who complain to a brand via Twitter expect a response within an hour


“A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out”



Andy Chin

Marketing Officer | Place Management & Economic Development